Free Copy of »Sample. Issue 001« for designaustria members

Sample. magazine is an new resource for students, designers and business owners alike. Each issue showcases a selection of the best print design projects from around the world, with which we hope to inform, educate and inspire.

Each issue of Sample. covers a different theme that’s integral to the world of print design. See Issues/Overview for an outline of what’s planned for the year ahead.

Inside Sample. outlines the ‘nuts and bolts’ of each featured project – the fonts and papers used, the process steps taken – but it also delves deeper, exploring the ideas behind concepts, the research conducted and decisions made that culminate in successful design.

Sample. is an independent and international magazine. It launched in August 2015, and is published three times a year as a digital download, as well as a limited-edition perfect-bound magazine printed on 100% recycled paper.

It may seem ironic to predominantly offer a digital download for a magazine specially looking at print design. The truth is, this is where we are at with modern-day printing. Fewer magazines and newspapers are being printed, with an ever-increasing amount of content going online. This, however, doesn’t mean print is dead – far from it. What it means is that print is becoming more specialised and unique. Designing for print is becoming even more challenging and creative as a result.

That being said, there are clear advantages in going digital – cost being the most obvious. But, a key driving force is environmental sustainability. Digital downloads reduce the amount of paper and resources required. They also reduce transportation and enable distribution to anywhere in the world via an internet connection.

Sample. is a forum through to shre ideas and discuss how design reflects and informs the world around us. Enjoy.