Presentation: »Creating a brand for Vienna«

13. 06. 2019 18:30 – 20:00
designforum Wien
MQ; Museumsplatz 1
1070 Wien
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Saffron Brand Consultants, Dalton Maag, sainstephens and Instant Design
on the new brand concept of the City of Vienna.

In April 2019, Vienna introduced a new brand, intended to unite civil servants
around a shared brand based on a common language, beliefs and way of
communicating. The brand is designed to make it easier for citizens to
interact with and access city services, and the project offers efficiencies for
civil servants and taxpayers. For the first time, the design teams behind the
new brand will take you behind the scenes, digging into the strategy behind
the project and sharing the creative process that brought it to life. The talk
will explore the different elements of the brand identity and demonstrate how
they work together to create a new voice for the city; from the logo, colours,
design system, iconography, typography, tone of voice, communication, digital
channels and more.

Presentations will be led by the project’s working group including Saffron Brand
Consultants, Dalton Maag, sainstephens and Instant Design. Find an introduction
to the project here.

Free admission. Registration required at