Wien
Carolin Vedder
IF WE PERCEIVE MULTISENSORY, DESIGN MUST BE CROSSMODAL.
Schwerpunkte
Artdirektion
Design Thinking
Design-Beratung
Designstrategien, Designkonzepte
Künstliche Intelligenz
Ausstellungsgrafik
Branding
Corporate Design
Editorial
Infografik
Kommunikationsdesign
Plakatgestaltung
Typografie
Werbung
Animation
Buchillustration
Cartoon, Comic
Infografik
Kalligrafie
Storyboard
Werbeillustration
Wissenschaftliche Illustration
Animation
PERCEPTION IS MULTISENSORY. NOT MULTI-LAYERED.
Multisensory Design is not about adding more layers to a visual format.
Human perception operates through interaction between vision, motion, memory, rhythm, temperature, texture, space and scent. Not five isolated senses, but integrated modalities that shape interpretation.
If you only design the visuals, the rest still determines what people feel.
FROM MOTION GRAPHICS TO CROSSMODAL SYSTEMS
My foundation is motion design. For over 25 years, I’ve created time-based designs for clients like MTV, Nickelodeon, ZDF, Mercedes, VW, Siemens, BMW, Audi and CERN.
In 2012, I began working with scent as an art form. In 2019, my Bauhaus Missing Scents prototype exposed scent’s structural role in design and surfaced my own synesthetic perception as a functional tool within the process.
That led to the development of my crossmodal translation model and a published research framework on scent transmission (Zenodo, 2025).
MULTISENSORY DESIGN SYSTEMATICALLY ALIGNS ALL MODALITIES.
