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On Ideology

12.6.2026–28.6.2026

designforum Wien

Museumsplatz 1, Hof 7

1070 Wien

Öffnungszeiten

Di-Fr 10:00 - 18:00
Sa 14:00 - 18:00
So 28th June 14:00 - 18:00

Sonstiges

freier Eintritt

On Ideology – FH Salzburg

What we call “normal” is rarely a matter of coincidence. The exhibition “On Ideology” at designforum Wien reveals the power structures embedded in the design of our living environments. Ideology manifests itself not only as a belief, but as lived practice—in our everyday, designed environment, in images, objects and systems, in routines, habits, and in what is unquestioned and taken for granted. It shapes perception, judgement, and action long before conscious decisions are made.

designaustria and communication design students on the MultiMediaArt course at Salzburg University of Applied Sciences invite visitors to decipher the codes of everyday life and disrupt their own perspectives. Experimental works create moments of disorientation that open up new ways of interpreting reality. There seems to be no escape from ideology—yet its effects leave traces that become visible and thus open to negotiation.


with Beatrix Teixeira, Belina Huttegger, Benedikt Wienerroither, Carolina Aguiar, Florentine Gugler, Franka Althaus, Gabriel Duarte, Johannes Linder, Medea Canazei, Nicole Köhler, Olivia Stehle und Saskia Ehrmann